Trudell Industries brand
A reactor ring, a blade-cut T, one ember of orange. Industrial enough for a machine shop, clean enough for a term sheet.
The mark
Ring: three arc segments, like a reactor housing or a rotor. The open gaps say “unfinished, still being built”. One segment is orange: the live one.
T: chamfered crossbar and a stem that tapers to a blade. Reads as a T, a thruster plume, and a plumb line.
Core: a single orange point where the crossbar meets the stem. The arc core. Never add a second accent.
Ticks: 24 index marks at 15°. Drop them below 48 px (the favicon does).
Rules
- Clear space around the mark = the ring’s stroke width × 4.
- Minimum size: mark 24 px, horizontal lockup 140 px wide.
- On photography, use the on-dark version over a 60% black scrim.
- Never recolor the ring. Orange is only the top-right segment and the core.
- Never set the wordmark in another typeface. It ships as outlined paths so it renders identically everywhere.
- Venture logos sit to the right of a thin vertical rule, never inside the ring.
Palette
#07080A
#0B0D10
#161A20
#FF6A1A
#FF8A47
#F4F5F7
#2FD48A
#F5B400
#FF3B3B
#3EC7FF
Go / Caution / Abort are reserved for state. Never use them decoratively; a pilot’s HUD and this website must mean the same thing by red.
Michroma
Wordmark and display headings. Wide, aerospace, 1970s mission patch energy. Always uppercase, tracked +4–8%.
Space Grotesk
Body and UI. Geometric but warm. 400 / 500 / 700.
JetBrains Mono
Numbers, telemetry, labels, specs. If it is a measurement it is mono.
Files
SVGs are font-free (text outlined). PNGs are rendered at 2× on transparent backgrounds.
